Chat bots, social messengers and online influencers are being boasted as some of the top-tier channels for digital marketing. While they’ve each earned their stripes, it’s actually one of the oldest forms of digital communication that continues to give marketers the most traction with consumers: email. At the same time, email isn’t being used like it was in the past. The landscape of all digital marketing has changed, and email has not been unaffected by these changing tides. Keep reading to learn what trends in email marketing will have the biggest and longest-lasting effects on ecommerce!Read more
Did you know that according to a survey, 88% of businesses are not happy with their eCommerce conversion rate? Chances are, you are not happy with yours, either. Even if you are, there’s no harm in improving it through content marketing, right? An eCommerce site relies entirely on conversions. Traffic is essential, but ultimately you need it to convert into sales. On its own, traffic is pointless, regardless of how many people visit the site.Read more
With over 2 billion digital buyers in the world in 2020, the opportunity for building a thriving online ecommerce store has never been greater. Although on the flip side, competition continues to grow, with around 12 to 24 million ecommerce sites in the world.‘How am I going to stand out?’ ‘Why would shoppers buy from my store over a direct competitor?’These may be the concerns when setting up your online store, and they’re perfectly justified concerns. In this article we’re going to dive into the simplest ways your brand can outperform competitors and provide an unforgettable experience for your customers.Read more
No one can predict the future, but research and studies give us a good idea of consumer behaviour. In this article we dive into the statistics that could shape the future of ecommerce and how your business can prepare for it.Read more
There’s no question that the Bauhaus school of design played a significant role in shaping modern and contemporary design. Its influences are still being felt today, across a range of disciplines including architecture, graphic design, interior design and typography. But how are contemporary designers reinterpreting the Bauhaus principles and applying it to web design?
When it comes to the top online selling days, Cyber Monday is easily one of the first to come to mind. As consumers scour the web for the latest and greatest products and best sales of the season, this event offers a huge opportunity for businesses to put their name on the map and compete with the best. Here are 10 eCommerce strategies to help you outperform your competitors on Cyber Monday.
Is it worth investing into improving your customer loyalty? Well, acquiring a new customer can cost five times more than retaining an existing customer and increasing customer loyalty by 5% can increase profits from 25-95%. So, take a look at these simple ways to keep your pre-existing customers happy...
At least 30% of all products ordered online are returned, but is there a way to combat this? Returns are costly, so it’s worth implementing some strategies which could drastically reduce how many of your customers are sending items back.
Working from home is an unfamiliar concept for many of us who are used to commuting to the office every day. Once the novelty of working in your pyjamas and 24/7 access to the fridge has worn off, you may be left feeling a little lonely and unmotivated in your improvised workspace. In this post I talk through all the tips and tricks I’ve shared with the Mercarto team to keep everyone happy and productive throughout lockdown...
Are you putting all the time and effort into your email marketing, but getting nothing back? If you’re running an ecommerce business, email marketing can make a big impact on your sales, and it doesn’t require a huge budget or degree in marketing. Here are 12 simple ways that you can improve your conversions...
Times are uncertain, so is it really the right time to start a business? Well, the perfect time to start your business will never exist, but it certainly is a lucrative time to start your own eCommerce business. With shopping habits changing drastically and more consumers shopping online than ever, the opportunity for earning online is proven by these 10 surprising statistics.
Your passion for selling is undeniable and you’re raring to go with a new ecommerce business. You know what products to sell and how to sell them, so what else is there to do? Branding. It’s something you can’t afford to skimp on. Here’s why: It takes users about 0.05 seconds to form an opinion about your website. Consistent branding has seen to increase revenue by 33%. 77% of consumers buy from brands who showcase the same values as they do. It doesn’t take weeks or thousands of pounds in the bank to nail a strong brand. First, think about how you want your brand to look...
When it comes to what Google cares about when ranking your website, it’s all about the user. Everything they consider is centred around whether you’re providing a good user experience. In this article, I’ll shed some light on Google’s top ranking factors and how you can adapt them into your website strategy to get to that #1 spot.
How will ecommerce change in the next coming years? In these unprecedented times businesses need to be innovative in how they can gain the attention of new customers. In this article we delve into the emerging online shopping trends that consumers can come to expect from online companies.
On the fence as to whether it’s a good time to resurface that business idea you’ve had floating around in your head for a while now? Although it may be easy to think otherwise, here are 14 reasons why it’s actually the ideal time to start your own online company.
Only 1% of users say ecommerce websites meet their expectations, so I think it’s fair to say we’ve all got room for improvement. But where do you start when it comes to creating a flawless customer experience?It’s a lot easier than you might think, and you don’t need a degree in web design or UX to create a fantastic user journey. Here are 10 simple ideas to get you started...
There is no doubt that the COVID-19 global pandemic is one of the most serious public health crises modern humanity has ever faced. Worse, its massive impact on the global economy is being felt across all industries. Many businesses had no choice but to suspend their operations indefinitely. A lot more had to shut down for good. Even Facebook and Google—the two giants of the digital advertising world—are projecting a loss of more than $44 billion in ad revenue as a direct effect of the economic shutdown due to COVID-19.
There’s a lot of talk about the long list of requirements that are needed to start an online business, but what about the things you don’t need? Common misconceptions that you may think are needed to launch a successful ecommerce store, but it actually turns out you don’t need on your start up checklist? After chatting with several successful entrepreneurs, there were a few recurring points that even surprised me. So here it is, 9 things that you don’t need to start an ecommerce business...
Backlinks are an essential part of SEO. They’re one of Google’s highest ranking factors, so you can’t ignore them if you want to get your ecommerce store in front of potential customers. In this blog post we’ll cover what they are, why you need them and simple ways you can get them.
Dropshipping is a safe business model, if you know what to look out for. It may seem too good to be true, not dealing with inventory, no bulk ordering and launching a business with such little investment, so you may be asking the question ‘Is this safe for me to do?’.After reading this article you’ll be clued up on exactly what to look for when avoiding scams and how to launch a successful dropship business safely.
Expensive cars. Penthouse suites. Wads of cash. That’s what dropshippers who have found success will show you. But what about the hardships? The things to look out for? How will you be prepared for a realistic dropship journey if all you’re shown is the rewards that are reaped and not the struggle that goes along with it? In this post I’m sharing 7 things that you probably haven’t been told about dropshipping, so you’re prepared to grow the most profitable business possible.
In this interview we’re joined by Eoin McGuiness, Founder of sustainable sunglasses and watch business Crann. Run by a mission to reduce pollution and waste whilst creating premium quality designs, Eoin has grown his startup using 100% recycled materials to create products that customers love. We had the opportunity to get some insight into what it was like growing a startup through COVID-19 and get some advice on how to market a business for those who lack business experience.
In this interview we are joined by Kamil Sattar (a.k.a The Ecom King) as he shares the ups and downs of starting your own dropship business from scratch as well as his best tips and advice for beginners. We discuss the formula for finding winning products, how to keep yourself motivated day to day and the pitfalls to look out for when building your own business.
You’ve got the entrepreneurial fire igniting inside you. You know you want to sell, but what is the question. I was in your exact position when I took the plunge to start my online business. I went through plenty of failures before I found my winning products. But I’m sharing these tips with you today so you can skyrocket straight to success.
Part 2 of our interview with Ethan Dobbins. We discuss the biggest challenges he faced when starting his dropship business, simple ways to improve the user experience and how you can avoid ad fatigue.
In this interview Ethan Dobbins shared his expert advice and experience on how he grew two successful dropship businesses with minimal start-up expenses. We discussed practical tips for getting started with dropshipping, how to grow a brand on a budget and the secret to finding winning dropship products.
Keyword research tools allow us to find the words and phrases that users are searching around a certain topic. Use these words and phrases on your e-commerce site to increase organic traffic for higher conversions and sales.
If you’re starting your own dropship business, shelling out on a copywriter may be a luxury you can’t afford just yet. But my promise to you is after reading this blog post, you won’t need to.
Engjell Berisha holds the title of being one of the most successful dropshippers in the world. What makes his story even more impressive is that he found success as just 15 years old. Growing up in Kosovo, there weren’t many resources on building an ecommerce business using dropshipping, so he was left to his own devices to learn the ins and outs of this selling strategy.
Looking to give your online sales a boost, but don’t have the investment for expensive marketing campaigns or paid ads? Plenty of online business owners are in the same position, which is why we’re providing these 31 ways to boost online sales, without spending a penny.
Trevor Chapman, the man behind LDSman, began his business as an ecommerce site as a side hustle, running it after his full-time job. The 33 year old soon turned it into a full-time job, making over $1 million (£780,000) in sales in three months.
In this article we’re speaking to Hannah, Founder of Hannah Loves. We delved into the ins and outs of her face mask business, and exactly how she found success building her ecommerce store with Mercarto.
The field of UX (user experience) was born on the desire to improve a users experiences with products and services. But what happens when designers use those powers for deception?
A simple rundown of the new Whatsapp Catalog feature, how you can use it to increase sales and whether 2020 is going to be the year of social commerce.
Are you concerned Google's latest algorithm update will affect your website ranking or traffic? Find out what the BERT update means, exactly how it will affect your website ranking and ways you can optimise your e-commerce store to continue growing your traffic.
Want some inspiration from the latest and greatest marketing campaigns that changed the world forever? This blog post is going to give it to ya'. From big brands to small businesses, these ads will kick-start your creativity.
A beginners guide to the world of dropshipping. Learn about the three methods and which is best for your business. I'll talk you through the pros and cons of each and give you my recommendation for which saves you the most time and money. Sound good? Let's get started then...
A brief introduction to how you can improve the checkout process of your e-commerce site. I will discuss the pros and cons of single vs multi page checkout processes. Additionally, I will recommend ways that you can improve the overall experience to delight your customers.
First impressions matter therefore, it is imperative that you show the user the value of your application by helping them reach that ‘aha’ moment. There is no 'best' approach however, there are best-case uses depending on the type of application.
Download this free resource to get expert tips and advice on how you can sell more products. Learn about social strategies, PPC ads, SEO and lots more ways to get ecommerce customers.